WOW Up, Down

Far from sending a message to would be rivals, Wesfarmers and Coles Group, Woolworths seems to have disappointed the market in advancing the release of its 2007 financial year (and fourth quarter) sales and profit guidance by a week.

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WOW Wows

The enormity of the gulf between Woolworths and Coles was driven home yesterday when Woolies produced net earnings for the first half of 2007 that went within $100 million of matching the amount Coles expects to make in a full year.

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