BetMakers Technology Group has entered into a multi-year agreement with Stake, a prominent online wagering operator. The deal will see BetMakers provide its RaceOdds+ platform to Stake as the latter expands its horse racing offerings globally. BetMakers Technology Group is a global wagering technology company that provides data and analytics to both wholesale and retail markets. Its technology is designed to drive greater returns, efficiency, and customer engagement.
Under the terms of the agreement, BetMakers will supply its RaceOdds+ solution to stake.com via a three-year contract, which includes the option to extend for an additional two years. This agreement follows a global tender and due diligence process, highlighting the competitive nature of the selection.
The partnership grants Stake access to BetMakers’ comprehensive pricing and trading capabilities, extensive global racing content, and the BetStream racing vision player. Furthermore, Stake will also gain access to the Racelab suite of products, encompassing Insights, Live, Stories, and Informatics, enhancing their wagering services.
In addition, the agreement incorporates BetMakers’ proprietary Global Tote Hub. This will enable stake.com customers to tap into global tote pools and place wagers across a diverse range of bet types from various international racecourses, broadening their betting options and market reach.
