Anagenics Limited (ASX:AN1) has announced the successful launch of Bouf haircare by York Street Brands (YSB) on May 27, 2025. This follows a multi-year technology licensing agreement established in July 2024, granting YSB exclusive access to Anagenics’ clinically-validated hair regrowth formulations. Bouf’s early sales figures suggest a significant long-term royalty stream for Anagenics, projected to surpass the minimum $4.5 million payment over ten years.
Bouf is described as a modern haircare brand centered on innovation, empowerment, and efficacy. The product range utilizes Anagenics’ patented FGF5 inhibition technology to promote scalp health and hair vitality. Bouf products are available on its website and at Priceline pharmacies. The brand achieved sales exceeding $500,000 in its first week, positioning it among the most successful new product launches in the Australian beauty industry. Bouf has also established a strong social media presence, with brand ambassador Indy Clinton boasting over 2 million TikTok followers.
York St Brands CEO Craig Schweighoffer attributes Bouf’s success to the effectiveness of Anagenics’ technology and YSB’s brand-building expertise. He expressed confidence in Bouf’s potential to become a major global brand and looks forward to expanding the partnership with Anagenics.
The launch emphasizes the value of Anagenics’ licensing model and the monetization of its intellectual property. It also highlights York Street Brands’ ability to scale innovative formulations, demonstrated by their success with BOOST LAB and tbh Skincare. Anagenics retains the rights to continue marketing its existing hair regrowth brands, including évolis®, within its owned-brand portfolio. The royalty income from Bouf is expected to improve Anagenics’ profitability and could increase further if Bouf expands internationally.
