How the Pandemic Has Changed Consumer Behaviour

It’s no secret that the pandemic and recurring lockdowns have driven changes in consumer behavior, most notably with the shifts to ecommerce and take away. Equally, what people are buying has changed in the past year – home improvement, for example, has seen double-digit growth in 2020 as has skincare. Hannah Dickinson, Magellan’s co-head of Franchises, discusses these sectoral changes, the enduring growth in digitalisation and looks at stocks Estée Lauder, Starbucks and Shopify.