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Ugly Downgrade For Beauty Stock BWX

Another confession from a one-time growth darling yesterday that left shareholders considerably poorer on the day. Shares in BWX plunged more than 30% at one stage when the company sprang a surprise earnings downgrade for 2018-19 and re-organisation on the market.

Another confession from a one-time growth darling yesterday that left shareholders considerably poorer on the day.

Shares in BWX plunged more than 30% at one stage when the company sprang a surprise earnings downgrade for 2018-19 and re-organisation on the market.

Shareholders learned the company has cut its earnings guidance by nearly 20%.

BWX said it now expects trading earnings before interest, tax, depreciation, and amortisation to be in the range of $21 million to $23 million.

That is sharply down on Februaryโ€™s guidance when the company said it expected underlying earnings before interest, tax, depreciation and amortisation to be in the range of $27 million to $29 million.

The shares fell to a low of $1.35, down 32% on the day. They closed 15% lower at $1.70.

BWX said it expected Sukin skin care businessโ€™ trading to be impacted in the fourth quarter as the company cycled unprofitable promotions and unnecessary stock building.

Looking into 2019-20 BWX is expecting improved margins and a reduction in trade investment as promotional activity and stock is managed (cut) to appropriate levels.

The company announced David Fenlon, a current nonexecutive director of BWX, had been appointed Global CEO and Managing Director effective from 1 July 2019.

BWX Chairman, Ian Campbell, said in yesterdayโ€™s statement: โ€œThe Board acknowledges the significant effort that is required to build capability within the business and implement the systems and processes that are required to support a business of BWXโ€™s size.โ€

โ€œThe leadership changes announced today are intended to increase capability and focus. The Board is keen to see the BWX strategy and the companyโ€™s key transformation initiatives implemented with greater urgency to ensure the business can continue to scale from a stable base,โ€ Mr. Campbell said.

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