Confidence Down

By Glenn Dyer | More Articles by Glenn Dyer

There was no improvement in the confidence of Australian consumers in the Christmas-New Year holiday break, or employers for that matter; judging by yesterday’s flow of news and that from Tuesday, more bad news on sales and jobs can be expected.

Australian consumers are still gloomy, with confidence down this month after a three month rise off the back of 3% of rate cuts from the Reserve Bank and falling petrol prices.

After rising for a third month in December, the $10.4 billion stimulus package from the Rudd Government was supposed to have helped offset the pessimism among consumers.

But it didn’t and Prime Minister Rudd again warned yesterday that there would be worse to come, so we can be under no illusions.

Judging by David Jones’s news yesterday, the upmarket retailer revealing a fall in sales bigger than forecast and the country’s biggest cheap discounter going bust when it would have had some benefit from the extra spending, things are getting tougher.

It’s clear the retailing and resource booms are well and truly over.

So no bounce from the boost, as the latest Westpac-Melbourne Institute index of consumer made clear with sentiment down 2.2% to 89.9% in a survey of 1200 people between January 12 and January 18. 

The index has been under the 100 point level since February 2008, indicating that pessimism still dominates.

Some analysts had wondered if the index would firm a little in the absence of any significant bad news over the break and the stimulus package, but Westpac economist, Matthew Hassan said in a statement with the survey report that consumers had entered 2009 with "great trepidation."

Not helping are signs of more stress among global banks, especially in the US and Europe; sharemarkets are weak and the 20% rally over the break has all but gone. Our market fell more than 3% on Tuesday and was down 0.9% at the close.

The flow of bad news on jobs from retailing and resource companies will add to the pessimistic outlook among consumers and also pressure the Reserve Bank to cut rates by more than half a per cent early next month.

BHP Billiton said that it is suspending operations at its Ravensthorpe nickel mine in Western Australia. 

With cuts at a processing facility in Queensland near Townsville, and at another WA nickel mine, job losses will total some 2100, with more to come as the future of the Queensland plant is now being reviewed.

BHP’s chief financial officer, Alex Vanselow, later revealed more cuts: 1100 jobs at its coking coal operations in Queensland as part of a move to slash production by up to 15% this year as demand from steel industry buyers falls. 

A further 200 jobs would be lost at the Olympic Dam project in South Australia and there’s a growing hint of doubt about that giant project’s future progress.

Another 2550 workers in BHP’s base metal division will lose their jobs in the US and Chile where BHP has the huge Escondida copper mine, with Rio Tinto.

BHP’s move to suspend operations at Ravensthorpe was well-telegraphed to the market this week before the announcement. The company will write down the value of the mine and the Yabulu plant by a total of $US1.6 billion over the 2009 financial year. 

David Jones is sacking 150 workers, Harvey Norman is closing four stores, with more than 40 jobs going from just one in Sydney’s southwest; two ultra cheap retailing chains run by Australian Discount Retail, have gone bust.

The retail slump that is working its way through the US, UK and Europe, culling thousands of jobs and stores as it goes, has well and truly arrived in Australia.

David Jones revealed plans to chop 150 jobs from head office as cut its sales forecast for the second quarter of the current year to a fall of 9.5%, from November’s estimate of a drop of 7.5%.

Second half like for like sales are expected to drop 10%, instead of 7.5% and the retailer said it still expects cut its earnings forecast to between zero increase and a 5% rise instead of the earlier estimate of 5%-10%.

The new lowered earnings forecast are for the next 18 months, which includes 2010 when sales are expected to be flat at best. The shares fell by more than 12% before recovering a little.

"Given the trading environment, a one-off organisational realignment will be undertaken in January 2009. This will result in a reduction of 150 Head Office & Administrative Support positions. 

"However, despite 2 consecutive quarters of negative sales, the Company has been a net creator of jobs in the first half. This one-off realignment will not involve any customer service jobs," David Jones said in its statement to the stock exchange.

Harvey Norman revealed Tuesday that it was closing a Domayne furniture store at Campbelltown in the southwestern suburbs: an underperforming area with high unemployment. 

Up to 40 jobs could go when the store shuts in March if the employees can’t be relocated. Four other Harvey Norman group stores remain on the endangered list nationally.

More than 2700 full time staff and hundreds more part timers could lose their jobs in the wake of the collapse of the country’s largest discount retailer – Australian Discount Retail (ADR) with debts to banks of nearly $100 million. With trade creditors, the group owes well over $210 million.

Some 2700 full time staff are employed across 374 stores in the main chains, Go-Lo, Crazy Clark’s and Sam’s Warehouse.

The associated ADR-owned Chickenfeed discount chain, which runs 28 stores in Tasmania, had not been place

About Glenn Dyer

Glenn Dyer has been a finance journalist and TV producer for more than 40 years. He has worked at Maxwell Newton Publications, Queensland Newspapers, AAP, The Australian Financial Review, The Nine Network and Crikey.

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