The Digital Outdoor Media Sector Is Growing

On average 11.2 million people commute weekdays by train across NSW, VIC and WA, according to research recently conducted by Nielsen. According to Outdoor Media Alliance (OMA), around 72% of all Australian adults have seen a digital billboard in the past month and around 78% of those people have agreed that digital advertising is ‘attention grabbing’. It has been established that a ‘cross track’ ad is viewed 8 times longer than the average.

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