Virgin Australia Holdings Limited
In 2000, the Virgin brand entered the Australian aviation market for the first time, bringing real competition in the leisure sector of the market. Launching the new brand Virgin Australia in May 2011, and the Game Change program announced by CEO John Borghetti, was a key part of repositioning ourselves in the market to be Australia’s airline of choice.
Now Virgin have a new vision: to revolutionise air travel again, this time across all market segments. Virgin will do this by providing a seamless experience across all international and domestic markets, while retaining the same excellent service.