In this increasingly connected world where any product is available at any time through an online offering rather than a traditional brick-and mortar store, it seems impossible to think there could be a $270 billion industry that has bucked the trend and gone the other way.
The U.S. pharmacy industry however has done just this, with online (including mail-order) prescriptions undergoing a staggering 33 per cent decrease in market share, falling from 16 per cent of the market in 2009 to just 12 per cent in 2017, with brick-and-mortar taking the difference. Meanwhile in general retail (apparel, shoes, electronics, etc) the trend has been the diametric opposite, with online having increased its market share by ~250 per cent over the same period.
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