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Healthy Investing to Reduce the Obesity Trend

 A few days ago a landmark study was published in The Lancet (a renowned medical journal). The results were alarming.

As any doctor will advise, a high BMI places a person at greater risk of heart and kidney diseases, diabetes, certain types of cancers and other potentially preventable illnesses. The obesity trend has immense personal and economic implications for many people, companies and governments around the world.

Globally, there will undoubtedly be a strengthening of efforts by many organisations to help reduce the obesity trend. With this in mind, a number of large listed companies are already contributing to this important effort by promoting healthier lifestyles through their products and services. As global awareness continues to build on the benefits of a healthy lifestyle, we believe investing in these companies will also lead to strong financial returns. We call this healthy investing.

Healthy Investing – What to Buy?

- Fitness activity trackers: Companies such as Fitbit, Garmin and Apple produce wearable devices (e.g. watches and bands) that are able to help track a user’s fitness and encourage greater physical activity. In 2015, 78 million wearable devices were sold, an increase of nearly 50 million compared to 2014 (source: IDC). Further significant growth is projected, with IDC expecting the worldwide wearables market to grow to around 205.1 million units by 2019 (source: statista)

What was a niche industry is rapidly becoming mainstream particularly as large corporations start giving employees fitness activity trackers as part of their corporate wellness programmes. Preferred investment pick: Fitbit, which is the undisputed leader in the industry with a 27% market share in 2015.

- Sports brands: Famous sports brand companies like Nike and Adidas are well known for promoting an active lifestyle among consumers. After all, there is probably no better fitness phrase than Nike’s iconic “JUST DO IT”.

Through the worldwide reach of their products and marketing, sporting brand companies will play an important role in encouraging a healthier global population. Preferred investment pick: Nike, a US$100 billion company with global reach and significant financial growth potential ahead. Click http://ow.ly/10i2vV for an infographic of Nike’s journey building one of the world’s most successful healthy lifestyle brands over the last decade.

For full disclosure, as at the date of publication, both Fitbit and Nike are investments within the AtlasTrend Healthy Lifestyle managed fund - www.atlastrend.com/trends/healthy-lifestyle-trend

Healthy Investing – What to Avoid?

Here are some companies and industries that in some ways have contributed to the obesity trend. If you are a believer in supporting companies that help address the global obesity crisis, then you may want to consider avoiding investing in the following:

- Soda (soft) drinks: According to industry publication Beverage Digest, average soda consumption in the US was approximately 154 litres per person during 2015. It is well documented that that sugar within these drinks are a substantial contributor to obesity in the US and many other countries.

As a result, the United Kingdom government recently unveiled a tax on sugary drinks. India, the Philippines and Indonesia are also considering a similar tax. None of this will mean large listed soft drink companies such as Coke or Pepsi will go out of business. However, it does show they will face increasing difficulties ahead as governments around the world gain momentum in their fight against obesity.

- Fast food: A recent study by the US Centers for Disease Control and Prevention showed US children and adolescents obtain 12.4% of their daily calorie intake from fast food. That is equivalent to a eating a small hamburger every single day. Fast food is not solely to blame but US childhood and adolescent obesity rates have doubled and quadrupled over the last 30 years. In China, after one generation of urbanisation, 20% of children are overweight or obese (versus 5% in the early 1980s).

Unsurprisingly, fast food companies like Yum Brands (who owns KFC and Pizza Hut) and McDonalds have enjoyed relatively strong financial performance in recent years. However, in response to the growing awareness of the importance of a healthier lifestyle, fast food chains like McDonalds have started introducing healthier meal options. Looking ahead fast food companies may face more headwinds particularly if trend towards healthier lifestyles gains even greater pace.

View More Articles By AtlasTrend

Kent Kwan is a co-founder of AtlasTrend, a global equities fund manager that makes it easy for anyone to invest in the world's most thriving trends.

Disclaimer: Atlastrend Pty Ltd (ABN 83 605 565 491) is a Corporate Authorised Representative (No. 001233660) of Fundhost Limited (ABN 69 092 517 087, AFS License No. 233045). Any advice contained in this communication is general advice only. None of the information provided is, or should be considered to be, personal financial advice. The content has been prepared without taking into account your personal objectives, financial situations or needs. If you consider it necessary you should seek your own advice before making any financial or investment decisions. The information provided in this communication is believed to be accurate at the time of writing. None of Atlastrend Pty Ltd, Fundhost Limited or their related entities nor their respective officers and agents accept responsibility for any inaccuracy in, or any actions taken in reliance upon, that information.

Any managed investment fund product (Fund) mentioned in this communication is offered at www.atlastrend.com via a Product Disclosure Statement (PDS) which will contain all the details of the offer. The PDS is issued by Fundhost Limited as responsible entity for the investment fund products. Before making any decision to make or hold any investment in a Fund you should consider the PDS in full. The PDS is available at www.atlastrend.com or by calling AtlasTrend on 1800 589 778. Investment returns are not guaranteed. Past performance is not an indicator of future performance.



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